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Success Stories
OpenMoves Scores Big with StreamSend
When Ronen Yaari, founder and President of OpenMoves, discovered EZ Publishing’s StreamSend email marketing service, he saw an opportunity to transfer his business into a recurring revenue-generating engine. Today his revenues are up 30%.
OpenMoves started out in 2000 doing online marketing, including strategy, Web site design, and content. Yaari says that that his business was a never-ending cycle of sell and execute. OpenMoves was very successful at this but what Yaari really wanted was a good source of recurring revenue.
So in January of 2005, OpenMoves started reselling StreamSend email marketing service and providing strategic Electronic Direct Mail (EDM) consulting. They offered StreamSend as a standalone service (privately branded) and as part of a bundle of services. StreamSend and associated services were an immediate success and OpenMoves found its good source of recurring revenue!
“We started offering our Quick Start package that bundles our strategic support and the do-it-yourself email marketing tool,” says Yaari. “In four months we were able to increase our revenue by 30%”
OpenMoves wants to make Electronic Direct Mail (EDM) accessible to as many small businesses as possible. So far, they are achieving this goal with flying colors.
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