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| OpenMoves Scores Big with StreamSend |
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| When Ronen Yaari, founder and President of OpenMoves, discovered EZ Publishing’s StreamSend email marketing service, he saw an opportunity to transfer his business into a recurring revenue-generating engine. Today his revenues are up 30%. |
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| OpenMoves started out in 2000 doing online marketing, including strategy, Web site design, and content. Yaari says that that his business was a never-ending cycle of sell and execute. OpenMoves was very successful at this but what Yaari really wanted was a good source of recurring revenue. |
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| So in January of 2005, OpenMoves started reselling StreamSend email marketing service and providing strategic Electronic Direct Mail (EDM) consulting. They offered StreamSend as a standalone service (privately branded) and as part of a bundle of services. StreamSend and associated services were an immediate success and OpenMoves found its good source of recurring revenue! |
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| “We started offering our Quick Start package that bundles our strategic support and the do-it-yourself email marketing tool,” says Yaari. “In four months we were able to increase our revenue by 30%” |
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OpenMoves wants to make Electronic Direct Mail (EDM) accessible to as many small businesses as possible. So far, they are achieving this goal with flying colors. |
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